Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994.
The brand is targeted at the skateboarding and hip hop cultures, and youth culture in general. The brand produces clothes and accessories and also manufactures skateboards.
James Jebbia, founder of Supreme, has said that the red box logo with "Supreme" in white Futura Heavy Oblique was taken from the work of Barbara Kruger. Kruger herself commented on this issue on the occasion of a recent lawsuit between Supreme and a women's street clothing brand that used the Supreme logo to make a "Supreme Bitch" logo that was printed on T-shirts and hats. In response, Kruger said, "What a ridiculous clusterfuck of totally uncool jokers. I make my work about this kind of sadly foolish farce. I'm waiting for all of them to sue me for copyright infringement."